entrepreneurs/business companies: AGRA GROUP a.s.
with registered office AGRA GROUP a.s., Tovární 201, 387 15 Střelské Hoštice
identification number: 26020343
registered in OR: Regional Court in České Budějovice, section B, insert 1071
e-mail address:


With this document, we provide you with information about your rights related to the processing of your personal data and their protection. This document will be updated regularly.

We process your personal data that you provide us transparently, correctly and in accordance with legal regulations, especially the GDPR and the Personal Data Protection Act.

We process the personal data of children (that is, persons under the age of 15) only if the child's parent or other representative acted first. As a parent or other representative of the child, you are responsible for ensuring that the provision of data about the child is not in conflict with the child's interests and that you clearly inform the child about the processing of personal data by us and about his rights.

We guarantee that we ensure the processing of personal data using standard procedures and technologies. In connection with the processing of personal data, we regularly check for possible weaknesses, and at the same time we evaluate incidents and the use of such security measures as may reasonably be required to prevent unauthorized access to the processed data. We regularly update the security measures taken.


We process the following categories (scope) of personal data, for the given purpose and on the basis of the stated reason (legality):

Category of personal data Purpose Legality Processing time

Client identification data
(name, surname, address, social security number, VAT number and possibly others)

  • A conclusion of the contract
  • Fulfillment of the contract and provision of services
  • Orders
  • Invoicing
  • etc.
  • Necessary to fulfill the contract
  • Fulfillment of other legal obligations (bookkeeping, etc.)
For the duration of the contract and further 3 years

Client contact details
(email, phone)

  • Normal communication within the framework of the performance of the contract
  • Validating client requirements
  • Information in connection with the provided services by e-mail and SMS
  • Necessary to fulfill the contract
For the duration of the contract and further 3 years
Client email
  • Collection of e-mails for the purpose of sending newsletters
  • Client consent
5 years or until withdrawal of consent

IP addresses, Our cookies
(anonymous data)

  • User access to the client zone
  • Website functionality - order, search, shopping cart, etc.
  • Security and verifiability
  • Necessary for the fulfillment of the contract (including pre-contract negotiations)
  • Legitimate interest
For the duration of the contract and further 3 years

Advertising network and statistical cookies
(Anonymous data for: Google Analytics, Google Adwords, Sklik, Facebook)

  • Processing of website traffic statistics
  • PPC promotion
  • Legitimate interest
26 months

Operational logs
(IP addresses, web requests, browser data)

  • Ensuring operational stability and continuity of service provision
  • Ensuring the security of services
  • Necessary to fulfill the contract
  • Legal obligation
  • Legitimate interest
6 months


We have strict rules in place stipulating which employee or department may have access to your personal data and which personal data they may process. In principle, we do not transfer your personal data to third parties, except in cases where we have your consent, it is necessary for the provision of services (domain registration, certificate registration, etc.), it is imposed on us or we are authorized to do so by a legal regulation or our legitimate interest ( for example in the case of suppliers or in the case of requests from law enforcement authorities, processing and evaluation of traffic, etc.).

As part of the processing of data on website traffic and the evaluation of our business activity, we use the so-called cookie files and systems of the following 3rd parties to process the collected data. At the same time, your data is anonymous and the transmission only concerns data detected by the measurement codes of the systems in question. At the same time, some providers may be established in 3rd countries.

  • Statistical and analytical systems (Google Analytics)
  • Advertising systems (Google Adwords, Sklik, Facebook)


According to the applicable legislation (e.g. Act 499/2004 Coll., Act on Archiving and File Service, Act on VAT No. 235/2004 Coll., Act on Accounting No. 563/1991 Coll. and others) we are obliged to store documents in the specified deadlines and according to data retention principles. After the specified periods, your personal data will be irreversibly deleted and disposed of.

Any personal data that we process exclusively on the basis of your consent, we will process only until the moment of delivery of a written revocation of your consent, or the use of some automated tool on our website (e.g. unsubscribing from newsletters).


You can refuse to provide us with the personal data we request from you. However, in the case of such data, the provision of which is necessary on your part for the provision of our services, we cannot provide you with the related service.


When you visit our website, our servers (like most websites) automatically record requests to our website. These server logs typically contain information about your web request, IP address, browser data, browser language, and the date and time of the request. They may also contain one or more cookies that uniquely identify your browser. Only administrators have access to this information and this data will never be used for direct identification (it is used to detect technical problems).



You have the right to access data and other related information. However, the rights of third parties may not be affected by this. We will generally transfer your data to you in the form of electronic statements after verifiable verification of your identity in order to maintain the protection of other data subjects.


If your data is incorrect or inaccurate, you have the right to request their correction. Taking into account the purposes for which the data is processed, you have the right for us to complete incomplete data as well.


You have the right to have your personal data deleted if our processing is unauthorized.


You have the right to request the restriction of the processing of your data according to Article 18 of the GDPR.


You have the right to receive your personal data, which you have provided to us, in a structured, commonly used and machine-readable format, and the right to transfer this data to another administrator if the processing is carried out automatically.


In cases where we require your consent to process your data, you are entitled to withdraw this consent at any time. Withdrawal of consent does not affect the processing of your data for as long as this consent was validly granted by you, nor the processing of your data for other legal reasons, if applicable (e.g. compliance with legal obligations or for the purposes of our legitimate interests).


If you have given us your consent for marketing or otherwise receive commercial offers from us, you may withdraw your consent at any time or opt-out of receiving offers in the following ways:

  • the option to stop sending them is included directly in our commercial communications;
  • you can write to us that you revoke your consent.

Please note that if you limit marketing, we may still contact you to fulfill orders, i.e. we may still use your contact to send information related to orders placed and for purposes other than marketing.

Visitors to our website can revoke their consent to the processing of cookies using the procedure indicated on the website.


If you believe that any personal data we hold about you is incorrect or incomplete, or if you wish to exercise any of your rights, please contact us.

If you believe that your personal data has not been handled appropriately according to the law, you can contact the Office for Personal Data Protection and file a complaint.

The protection of privacy and personal data is supervised by:

Office for Personal Data Protection
address: Lt. Col. Sochora 27, 170 00 Prague 7
phone: 234 665 111 website:



"Cookies" are small data files used as unique identifiers in the application's communication with your web browser. A cookie contains anonymous information. The vast majority of websites use cookies for their activities.

Cookies may be set by the website you are visiting ("our cookies") or may be set by an organization that does not own the website you are viewing ("third-party cookies"). For example, they may be set by other websites that run the content on the page you are viewing or by an independent analytics company. The Website may use third-party advertising networks to provide targeted advertising. These cookies may be able to track your browsing of various pages.


We use cookies to improve your user experience with the website by allowing websites to identify your browser, either for the duration of your visit (using session cookies) or for repeated visits (using persistent cookies).

This allows you to use functions such as displaying the shopping cart, browsing history, hiding the commercial message, logging in, etc.

Our website also uses cookies for behaviorally targeted advertising, which allows us to tailor advertising and ensure it is relevant to you based on the areas you view on our website and the geographical location of your IP address. These cookies are placed by third-party advertising networks with our consent.


We use the following cookies on our website:

  • Technical - front pages, short term. They ensure the basic technical functionality of the website, i.e. logging in, remembering settings, using services, etc.
  • Statistical and diagnostic (e.g. Google Analytics) - first parties, long-term. They are used to generate anonymous statistics about website usage.
  • First and third party advertising. They are used for behavioral interest-based advertising targeting. If advertising has to be displayed (as the main income for the website and the creation of its content), then let users / readers be shown offers that may really interest them.


In order to be able to use statistical and diagnostic cookies, we need your consent. Also, the use of advertising cookies and third-party cookies is only possible after you agree to their use. You grant consent using the cookies bar at the bottom of the browser or by setting your browser. Technical cookies do not require your consent, but they can be disabled using your browser settings, but the website will not function properly without technical cookies.


This site uses Google Analytics, provided by Google, Inc. (hereinafter referred to as "Google"). Google Analytics uses cookies. The information about the use of the site together with the content of the cookie will be transferred by Google to and stored on servers in the USA. Google will use this information for the purpose of evaluating the use of the website and creating reports on its activity for us as the operator, and for providing other services related to the activities on the site and the use of the Internet in general. Google may also provide this information to third parties if required by law or if such third parties process this information for Google.

The Google Analytics service is extended by related advertising functions provided by Google, namely:

  • overviews of impressions in the Google advertising network,
  • remarketing (displaying advertisements in the content network based on viewed products),
  • extended demographic overviews (reporting of anonymous demographic data). You can find more information about the processing and use of data in Google's terms and conditions.



Thanks to the DoubleClick cookie, Google and its partners can serve ads to users based on their visits to our site and other sites on the Internet. You can opt out of the use of the DoubleClick cookie for interest-based ads through the Ads Settings Manager.

When displaying ads from the Google network, cookies from other suppliers or third-party advertising networks may also be used. You can visit these third-party websites and opt-out of their use of cookies for interest-based advertising (if the vendor or ad network offers this option).


Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising (Self-Regulatory Principles for Online BehavioralAdvertising) and participates in programs that offer the option to refuse this type of advertising. You can express your disapproval of the use of cookies for all participating companies through the following websites:

SEZNAM.CZ uses cookies for behavioral advertising targeting. Behavioral advertising consists in displaying advertising on websites depending on the behavior of users on the Internet (the topic of the pages visited by them), in order to display only such advertising that could actually be of interest to a specific user. Behavioral advertising works with information that is stored in cookies of web browsers. The data stored in these files are later divided into several characteristic groups (for example, AutoMoto, women's websites, etc.). So it should not happen that a football fan who regularly follows the results of the match will see an advertisement for ballet classes.